Marketing is fuel for every business. There are a lot of business marketers you can find on the same products and services but it has always shown a single brand or company at the top. The unique marketing strategy in the proper way allows them to dominate other marketers that’s why you found them on the top. In this blog, you’ll get familiar with the 7C’S of Marketing Strategy that help you to level up your marketing performance and achieve business goals.

7C’S Marketing Strategy

1. Customer
2. Consistency
3. Creativity
4. Culture
5. Communication
6. Channel
7. Change

Table of Contents

The main goal of marketing is finding customers and converting them into consumers. Also, there is a lot of purpose for marketing but the customer comes first. It is a center focus of every business.

A great marketer knows their customer excellently. You can succeed by providing good products and services to your customer that can fulfill their needs and satisfy them. It can be done only by excellent knowledge about your customer. Hence, before getting into marketing you must deeply research customers like what you provide and what they need. This strategy helps to build a interested audience and customer base that deliver long-term connection to the brand and the company also offers a good return on investment.

Consistency in marketing means delivering a brand message to the audience or customers with consistency such as updating products, services, events, emotions, etc. It helps to build genuine interest as well as trust in your brands or business. Humans are not machines they can’t remember you that’s why consistency plays a huge role to remember or building trust.

Some tricks to build customer trust with consistency.

• Brand Identy
• Blog posts
• Social media posts
• Newsletters
• Advertising Campaign
• Billboard
• Events

Brand Identity

Your brand identity should be created to respect your target audience (customers likely to use or buy your product and services). Creative brand identities like a logo, tagline, fonts, and colors help to catch your brand easily to your audiences wherever they found it.

Blog posts

People love reviews and information so provide them consistently in the form of blog posts. Blogs also attract audiences to engage with your product and services.

Blogging facts in business and marketing

• 81% of companies consider their blogs “useful,” “important,” or “critical.”
  (Source: Hubspot)
• 33% of B2B companies use blogs.
  (Source: InsideView)
• 37% of marketers say blogs are the most valuable type of content marketing.
  (Source: Content Plus)
• Companies that blog have 97% more inbound links.
  (Source: Hubspot)
• 78% of CMOs think custom content is the future of marketing.
  (Source: Hanley-Wood Business Media)
• Small businesses that blog get 126% more lead growth than small businesses that do not blog.
  (Source: ThinkCreative)
• 81% of U.S. online consumers trust information and advice from blogs.
  (Source: BlogHer)
• 61% of U.S. online consumers have made a purchase based on recommendations from a blog.
  (Source: BlogHer)

Social Media Post

84% of the US population uses at least one social media account and a total of 56% world is active on this media. Hence, it is a grand opportunity to let them engage with social media posts.

Remember, Every brand or company has a target audience according to their products and services. As Marketing Expert you have to find the best niece social media where you can build your target audience and customer. For, example Instagram has a youth audience while Facebook has old active users. TikTok has the maximum fun content and LinkedIn has business. Hence, it depends on you where you can make a better return on investment. Choose that platform and invest there in content creation and social media posting.

Newsletter

It is the best way to share your message about products, services, and creative content directly to your customer or audience email address. Email Marketing is one of the most effective marketing strategies. The conversion through email is more likely to lead and sales. It happens because you have accurate data about your customers like what they need, likes, their active hours, etc. Also, you can send them your email again & again until they open.

Advertising Campaigns

It allows you to reach multiple new audiences or customers and show them your relevant ads. Online advertising campaigns provide you with multiple marketing funnels like demographic, interests, purchase intention, and performance tracking to lead, sell, engage, etc.

The milestone privileges of online ads are collecting data on your audience’s performance concerning your business goal. It helps you to enhance the marketing strategy with multiple A/B testing by finding your marketing weaknesses effectively. Hence, always try to run advertising campaigns consistently.

Billboard

According to a psychiatrist, the human mind is much more attracted to a bigger screen rather a small one. An additional thing you have to add to Billboard ads is creative art like engaging animation that can attract an audience’s initial attention. You know it is something challenging to attract a busy audience’s attention. Also, humans don’t like to see something again & again no matter what it is like movies or ads and something. Hence, create multiple templates for your Billboard with awesome animation that won’t make bored them. It may cost an additional budget to your marketing but remember a great marketer never miss a single marketing opportunity.

Do you know?

Billboard can help to make more sales and conversions when Cross-device track technologies are inserted into it.

Events

People are most likely to attain events and give time and attention. Event marketing is the experiential marketing of a brand, service, or product through memorable experiences or promotional events. It typically involves direct interaction with a brand’s representatives. It leverages in-person engagement to connect with customers.

The benefits of event marketing.

Event marketing can benefit your business in a variety of ways:

• Build brand presence before, during or after an event
• Generate leads
• Raise brand value
• Create new opportunities
• Promote a specific product or feature
• Increase customer engagement, satisfaction, and retention

Hence, it is depending on you how many hosting and participating events are perfect for your marketing strategy.

People like something new & unique that can impress them. Here, creativity plays a great role to impress. Implementing creativity in marketing allows marketers to accelerate intellectual and find the ultimate way to enhance marketing strategies to boost their productivity and achieve their selling goals.

What is creativity in Marketing?

You can simply say creativity is the process of creating something unique and solving challenging problems that can level up the marketing strategy and give extra fuel to boost marketing practice.

How does creativity implement in marketing?

The implementation of creativity in marketing allows marketers to do something unique like converted content scripting, campaign planning, brand designing, A/B testing, web development, and designing, UX, UI, illustrated graphics, etc.

Brand Identity

It simply means designing your appearance so that don’t create misunderstandings about the information that you want to deliver to your audience or customers. For example, your brand identity should be designed for a targeted audience such as a health industry designed its logo as medically ⚕️ 💉💊🏥🩺 while tech industries would be technically 👨‍💻🤖.

Creativity in UX/UI for Marketing Strategy

Creativity in UI/UX plays a significant role in the overall marketing strategy of a business. It helps attract and engage users, enhances brand perception, and contributes to the overall success of marketing campaigns. Here are some ways creativity in UI/UX can be integrated into a marketing strategy.

Unique Visual Design

Creating visually appealing and distinctive interfaces can capture users’ attention and leave a lasting impression. Creative use of colors, typography, imagery, and animations can help convey the brand’s personality and differentiate it from competitors.

Intuitive User Flows

A well-designed user interface should guide users through a seamless and intuitive journey. Creativity comes into play by simplifying complex processes, incorporating interactive elements, and using engaging micro-interactions to make the user experience enjoyable and effortless.

Storytelling through Design

Creative UI/UX can tell a compelling brand story and evoke emotions. By using innovative layouts, illustrations, and multimedia elements, businesses can communicate their values, products, and services effectively, making the experience more memorable for users.

Gamification

Implementing game-like elements in the user interface can enhance engagement and motivate users to take desired actions. Creativity can be applied by incorporating rewards, challenges, progress indicators, and interactive elements to make the experience more enjoyable and interactive.

Emotional Design

Creativity in UI/UX can evoke specific emotions to strengthen the brand-customer relationship. By understanding users’ emotions and designing interfaces that trigger positive feelings, businesses can create memorable experiences that drive brand loyalty and advocacy.

Interactive and Immersive Experiences:

Leveraging emerging technologies such as augmented reality (AR), virtual reality (VR), or mixed reality (MR) can provide unique and immersive experiences. Creative UI/UX designs can leverage these technologies to engage users in interactive product demonstrations, virtual tours, or engaging storytelling experiences.

Incorporating creativity in UI/UX within a marketing strategy helps businesses stand out from the competition, capture users’ attention, and build strong brand connections. By providing an enjoyable and memorable user experience, businesses can increase engagement, conversions, and customer loyalty, ultimately driving the success of their marketing efforts.

You know a great marketer takes cultural issues seriously. It also plays a crucial role in marketing strategy. It refers to the beliefs, values, customs, behaviors, and preferences shared by a particular group of people. Understanding and incorporating cultural factors into marketing efforts is essential for businesses to effectively reach and engage their target audience. Here are some key aspects of culture in marketing strategy:

• Market Segmentation
• Localization
• Consumer Insights
• Branding
• Communication
• Social Media & Influencing Marketing
• Ethics and Cultural Sensitivity

Market Segmentation

Culture influences consumer behavior, and by recognizing cultural differences, businesses can segment their target markets accordingly. Cultural factors such as language, religion, traditions, and social norms help identify distinct consumer groups with specific needs and preferences.

Localization

Adapting marketing campaigns to local cultures is vital for success in global markets. Businesses need to consider language, symbols, colors, imagery, and cultural references to ensure their messages resonate with the target audience. Localization shows respect for cultural diversity and increases the chances of connecting with customers on a deeper level.

Consumer Insights

Understanding cultural nuances enables businesses to gain deeper insights into consumer behavior. It helps in identifying what motivates consumers, their buying habits, decision-making processes, and product preferences. These insights can shape product development, marketing messaging, and communication channels.

Branding

Cultural values and beliefs influence brand perception. Developing a brand identity that aligns with the cultural values of the target market helps build trust, loyalty, and brand affinity. Effective branding considers cultural relevance to create a connection with consumers and differentiate the brand from competitors.

Communication

Cultural sensitivity is crucial when developing marketing communication strategies. Language, tone, humor, and visual elements need to be adapted to resonate with the cultural context. Effective communication requires understanding the cultural norms, values, and preferred communication channels of the target audience.

Social Media and Influencer Marketing:

Culture plays a significant role in social media and influencer marketing. Different cultures have varying preferences for social media platforms, content formats, and influencers. Engaging local influencers who are respected and trusted by the target audience can enhance brand credibility and reach.

Ethics and Cultural Sensitivity

Cultural awareness helps businesses avoid cultural appropriation, offensive content, or misinterpretation of cultural symbols. It is important to respect cultural boundaries, demonstrate inclusivity, and avoid stereotypes in marketing campaigns. Ethical marketing practices foster positive brand perception and avoid damaging cultural missteps.

Note:- Culture is an integral part of marketing strategy. By understanding and incorporating cultural factors, businesses can create more relevant, effective, and engaging marketing campaigns that resonate with their target audience and build long-term relationships.

Communication services are the bridge between business and their target audience. Effective communication helps convey brand messages, build relationships, and influence consumer behavior. Here are some key aspects of communication in marketing strategy:

Brand Messaging

Communication helps businesses articulate their brand messages clearly and consistently. It involves defining the unique value proposition, key benefits, and positioning of the brand. These messages should resonate with the target audience and differentiate the brand from competitors.

Target Audience Understanding

Communication allows marketers to understand their target audience better. By conducting market research and analyzing consumer behavior, businesses can tailor their communication strategies to address the specific needs, preferences, and pain points of their target market.

Integrated Marketing Communication (IMC)

IMC refers to the coordination and integration of various communication channels and tools to deliver a consistent brand message across different touchpoints. This includes advertising, public relations, social media, content marketing, email marketing, and more. A cohesive and synchronized approach ensures that the brand message is reinforced and reaches the target audience effectively.

Clear and Compelling Content

Communication involves creating and delivering content that is engaging, informative, and persuasive. Whether it’s website copy, blog posts, social media updates, videos, or advertisements, businesses must craft compelling content that captures attention, communicates the brand message effectively, and drives desired actions.

Two-Way Communication

Effective marketing communication is not just about broadcasting messages to the audience; it also involves listening and engaging in two-way conversations. Feedback, comments, and interactions from customers provide valuable insights that help businesses refine their marketing strategies, improve products or services, and build stronger relationships.

Consistency and Coherence

Consistency in communication is essential for brand recognition and building trust. All marketing communications should have a consistent tone, style, and visual identity. Coherence ensures that different communication channels reinforce each other and present a unified brand image.

Personalization

Communication allows businesses to personalize their messages based on individual customer data, preferences, and behaviors. By tailoring communication to specific segments or even individual customers, businesses can deliver more relevant and personalized experiences, leading to higher engagement and conversions.

Measurement and Analysis

Communication efforts need to be monitored and evaluated to gauge their effectiveness. Key performance indicators (KPIs) such as reach, engagement, conversions, and customer feedback can provide insights into the impact of communication strategies. This data can be used to optimize future campaigns and improve overall marketing performance.

In summary, communication is a vital component of marketing strategy. It helps businesses connect with their target audience, convey brand messages, build relationships, and drive desired actions. By adopting a strategic and integrated approach to communication, businesses can enhance their marketing efforts and achieve their objectives.

A channel in marketing refers to the various avenues or mediums through which businesses and organizations communicate and deliver their products or services to customers. It is a crucial component of the overall marketing strategy and plays a significant role in reaching the target audience effectively.

Marketing channels can be broadly classified into two categories: direct channels and indirect channels.

Direct Channels

These channels involve direct interaction between the company and the customer, without any intermediaries. Examples of direct channels include:

• Company-owned brick-and-mortar stores: Businesses establish their own physical retail outlets to directly sell products or services to customers.
• Company websites and e-commerce platforms: Online channels allow businesses to sell products directly to customers through their websites or online marketplaces.
• Direct mail and catalogs: Companies may use direct mailers or catalogs to send promotional materials and product information directly to customers’ homes.
• Sales representatives: Direct selling involves employing sales representatives who directly engage with customers to sell products or services.

Indirect Channels:

These channels involve intermediaries or third parties who facilitate the distribution and selling of products or services. Examples of indirect channels include

• Retailers and resellers: Companies can distribute their products through retail stores or resellers who purchase the products and sell them to end customers.
• Distributors and wholesalers: These intermediaries purchase products in bulk from the manufacturer and distribute them to retailers or other intermediaries.
• Online marketplaces: Third-party platforms such as Amazon or eBay provide a platform for businesses to sell their products online.
• Agents and brokers: In industries such as real estate or insurance, agents or brokers act as intermediaries between the company and the customers.

When formulating a marketing strategy, businesses need to consider various factors such as target audience, product characteristics, customer preferences, cost implications, and competitive landscape to determine the most effective channel mix. A well-designed channel strategy helps ensure that the right products are available in the right place at the right time, maximizing customer reach and convenience while optimizing sales and profitability.

Certainly! Changing a marketing strategy can be a crucial step for a business to adapt to new market conditions, reach a different target audience, or achieve specific business objectives.

Here are some steps you can consider when changing your marketing strategy:

Evaluate the current strategy

Assess your existing marketing strategy’s effectiveness, including its goals, target audience, messaging, channels, and metrics. Identify what’s working and what’s not to determine the areas that need improvement or change.

Set new objectives

Clearly define your new marketing objectives based on the evolving needs of your business. These objectives could include increasing brand awareness, expanding market share, entering new markets, launching new products, or targeting a different customer segment.

Conduct market research

Understand the current market landscape, your competitors, and your target audience. Identify any shifts in consumer behavior, market trends, or emerging technologies that might impact your strategy. Gather insights through surveys, interviews, focus groups, or data analysis.

Define your target audience

Revisit your target audience and consider if it needs to be refined or expanded. Create buyer personas or customer profiles based on demographic, psychographic, and behavioral characteristics. Understand their pain points, motivations, and preferred communication channels.

Develop a new positioning and messaging

Based on your research, reassess your brand’s positioning and messaging. Craft a compelling value proposition that resonates with your target audience’s needs and differentiates you from competitors. Ensure consistency across all marketing channels.

Choose the right marketing channels

Re-evaluate your marketing channels and determine which ones align best with your new strategy and target audience. Consider digital channels like social media, email marketing, content marketing, search engine optimization (SEO), and pay-per-click advertising. Traditional channels such as print, TV, radio, or outdoor advertising might also be relevant depending on your audience.

Create a marketing plan

Develop a comprehensive marketing plan outlining your strategies, tactics, timelines, and allocated resources. Determine the budget required for each marketing initiative and establish key performance indicators (KPIs) to measure success. The plan should include specific actions for each marketing channel, including content creation, distribution, and engagement.

Implement and monitor

Execute your marketing plan and monitor its performance regularly. Track key metrics, such as website traffic, conversion rates, social media engagement, lead generation, and sales. Make adjustments as needed to optimize your campaigns and achieve your marketing objectives.

Embrace innovation and adaptability

Stay updated with emerging marketing trends, technologies, and consumer preferences. Be open to adopting new strategies or tools that can enhance your marketing efforts. Continuously analyze and adjust your strategy based on feedback and market dynamics.

Remember, changing a marketing strategy requires careful planning, analysis, and implementation. It’s essential to monitor results, make data-driven decisions, and be flexible in adapting to the ever-evolving marketing landscape.

Conclusion

Marketing is crucial for all kinds of business. As a marketer or Entrepreneur, it’s your responsible to update your marketing skills with the latest trends and apply strategy to level up your businesses or brands. In this article, we have discussed the 7Cs of Marketing Strategies for corporates. These strategies can be applied at all times in marketing for all levels of enterprises.